Millions of businesses use SMS to communicate with their customers for sharing information about their products and services including info such as transaction alerts, delivery notifications, status alerts etc. Every mobile user has access to SMS and RCS Business Messaging enables them to receive rich content.
RCS Business Messaging upgrades SMS with branding, rich media, interactivity, and analytics. With RCS, businesses can bring branded, interactive mobile experiences, right to the native Android messaging app.
RCS is an IP-based messaging service provided to mobile phone users through mobile operator networks. It is used for both Person to Person (P2P) and Application to Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps (such as WhatsApp) to deliver more interactive, compelling experiences to users.
RCS-enabled A2P communication is known as RCS Business Messaging, and it’s used to deliver branded, interactive mobile experiences that improve and empower how people and businesses communicate. Through a rich feature set that allows the creation of branded messages incorporating multimedia, suggested reply buttons, barcode delivery, click-through options and more, brands now have a new way to develop relationships through two-way communication.
